"[Osteen] understands the importance of TV and uses the language of contemporary American society - the language of psychotherapy." [Excerpts]
Having preached for less than a decade, Osteen, 46, presides over a Houston church in a former basketball arena that draws 40,000 people on Sundays. His televised sermons are seen by more than 7 million Americans a week and millions more around the world.
He's had two best-selling books and a third, "It's Your Time," will come out in November. He's only been preaching on the road for five years, but is taking the stage at the new Yankee Stadium before A-Rod for what he calls "A Night of Hope."
He appeals to conservatives and liberals, Texas Republicans and Nancy Pelosi, Pentecostal Christians filled with the Holy Spirit and atheists filled with none.
"I wish I could explain it better," he said of his appeal in a recent interview with The Journal News at the swanky Mandarin Oriental Hotel in Columbus Circle. "I don't have an answer. I guess it's that my message is positive and hopeful. People stop me on the street, whether they are bikers or bankers. I've had atheists tell me that they watch me on TV.
"It's got to be God," he said, "because it's not me."
Tulane University's Shayne Lee, an expert on superstar evangelists, said Osteen is young, fresh, likable and doesn't have the baggage of the televangelists of old.
"He understands the importance of TV and uses the language of contemporary American society - the language of psychotherapy, the language of Americans who watch Oprah and Dr. Phil," said Lee, whose new book, "Holy Mavericks," profiles Osteen and four other pastors with national followings. "Osteen understands that his brand is not to condemn, but uplift. If the caricature of the typical evangelist is a fingerpointing loudmouth, Osteen seems so trustworthy that he's the boy next door."
"My message is not about doctrine. I don't have to get 50 references from Scripture in a sermon for it to be a good sermon. Churches that are helping people live out a Christian life are growing and flourishing."
http://www.lohud.com/article/2009904220354
[TBC: “Preach the word; be instant in season, out of season; reprove, rebuke, exhort with all long-suffering and doctrine. For the time will come when they will not endure sound doctrine; but after their own lusts shall they heap to themselves teachers, having itching ears; And they shall turn away their ears from the truth, and shall be turned to fables.]
