We do not serve a cruel God who demands too much. Paris Reidhead, a missionary in Africa for two decades, stated that his motive for going to Africa was that he felt that no one should go to hell without having heard the name of Jesus. After he got to Africa and had spent some time among the people, he found that they had a far more sophisticated concept of the Most High God than he would have suspected. They had an amazing awareness of sin, freely confessed that they were monsters of iniquity, and continued to serve their tribal deities because they had convinced themselves that the Most High God had given up on them! It is a mistake to say that people don’t know better.
"For the invisible things of him from the creation of the world are clearly seen, being understood by the things that are made, even his eternal power and Godhead; so that they are without excuse."